Our Story
Simplify the experience of getting dressed during pregnancy and beyond.
NOM Maternity launched in 1998 in a small boutique called Naissance on Melrose. Pioneering fashion-forward maternity wear, NOM sold trendy clothes to expecting (and often famous) Los Angeles moms. In 2015, after inheriting Seattle-based Village Maternity from her mother, Anna Capretto, a New York fashion veteran and mama of two littles, bought NOM Maternity. Fusing the legacies of a Hollywood trailblazer with her mother’s own beloved, trusted brand, NOM was born again—this time with a distinct focus on timeless maternity essentials and sustainability.
Designed to help mamas feel good about what they’re wearing.
WE WANT MAMAS TO FEEL GOOD IN THEIR CLOTHES:
We design key foundational pieces that are essential to any wardrobe. Our clothes are timeless, easy, and versatile—we put a lot of thought into how and when each piece can be worn, and design with functional details that make life easier and more comfortable for a mama’s ever-changing body.
WE WANT THEM TO FEEL GOOD ABOUT THEIR CLOTHES:
You can’t care about future generations without caring about the future of the planet. We don’t believe in disposable clothing, so we’re constantly working to improve our sustainability in every area of our business. By focusing on quantity over quality, our hope is that mamas invest in a few essential pieces to love and wear throughout their motherhood journey.
