MTHR | motherhood, unfiltered

What does Take Your Daughter to Work Day look like when you work from home? Meet Daniala, NOM’s Director of Sales and Operations, as she shares how remote work allows her to show up for both her career and her kids — sometimes all in the same moment.

What do moms really want for Mother’s Day? Sure, alone time and a clean house… but since those are hard to wrap, we’ve rounded up thoughtful gifts moms actually want (and will definitely use).

What is “NOM”? It’s more than a name, it’s a revolution in maternity style. Born as Naissance on Melrose in early-2000s Los Angeles, NOM challenged the idea that pregnancy meant sacrificing fashion. With bold designs, a cult following, and a community unlike anything else at the time, it quickly became the go-to destination for stylish moms and Hollywood insiders alike.

Now, we’re revisiting the story that started it all.

Why buy maternity clothes? It comes down to the 3 C’s: Comfort, Confidence, and your Closet. Here are the three reasons they make all the difference—plus what you actually need.

Whether you're a first-time mom or doing this all over again, here’s our list of postpartum game-changers—the things no one really talks about, but that made a huge difference in the fourth trimester.

Pregnant during the holidays? From what to wear to how to feel better, these tips and maternity picks make the season easier and more comfortable.

The work of motherhood is never ending - from growing tiny humans to constantly serving them as they grow. This holiday season, we are here to help you celebrate the moms in your life and take the guess work out of what to get them.

The real talk every mom-to-be needs. From sleepless nights to shifting identities, these 10 truths cut through the noise and speak straight to your heart.

For our first blog post, we decided to sit down with our Creative Director and Owner, Anna Williams to hear a bit more about the inspiration behind the brand and what makes NOM different from other maternity lines.