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About Us

A Little About Us

In her previous life, our designer Anna Capretto, cut her teeth working in the New York fashion industry. Having been raised by a veteran of the maternity apparel community (her mother opened Village Maternity in 1983, a Seattle boutique for mom and baby, which Anna took over in 2012), Anna knows the importance of a quality garment... especially when you're expecting!

"I grew up in the maternity business, but wanted to reinvent it. I saw an opportunity to design clothing that felt relevant to the millennial mom: hip, comfortable, effortless... styles that have a functional component that allow for nursing and post baby wearing."

For over 20 years, NOM has designed maternity + nursing clothing for chic mamas to be.  With a focus on luxe fabrics, feminine details, flattering silhouettes, and nursing functionality, NOM offers a full assortment of essentials and effortless fashion pieces to get you through pregnancy, nursing and beyond. 

Anna + Edie

 Anna, NOM owner + designer, 9 months pregnant, with daughter Edie

Fabric + Fit

Here at NOM, we take fabrics seriously. That's why we source our own high quality fabrics that grow with your changing body, and are designed to hold up much longer than 9 months. With years of experience dressing and designing for moms, we are meticulous in fashioning silhouettes that flatter your shape and offer discreet nursing access once baby has arrived. If we wouldn't wear it while not pregnant, we don't add it to the collection. Our designs are meant to help maintain a stylish life without having to put too much thought into what you put on everyday.

Our Sister Brand, Village Maternity

Village Maternity stocks hundreds of brands, from cult and international houses to little-known labels. With a focus on local, environmentally and socially conscious brands for moms, moms to be, and babies up to 2 years old. They curate collections that tell a story, and are committed to making goods with the utmost respect for human beings and the environment. 

“We like being selective, without being elitest. Well-being, functionality, and goodness are the very essence of our DNA.” - Anna Capretto, NOM and Village Maternity Owner