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Do I really have to buy maternity clothes?

We believe in quality over quantity. Many of your existing wardrobe staples will work for the duration of your pregnancy. However, maternity clothing is designed to grow with you through every stage of your pregnancy (and after!).

At NOM we believe clothing should last longer than 9 months, which is why we invest in luxe fabrics with both stretch and recovery, and use design hacks that not only complement your changing silhouette, but are also built with nursing functionality. You can confidently and comfortably wear our pieces long after baby arrives.

For example, our Soho Denim has a curved lower waist band that hugs and supports under your belly. The added stretch support keeps your denim fitting you throughout your pregnancy, and also looks and feels great after you deliver.

Why do I need different clothing for nursing?

Depending on how long you choose to breast feed, most of your clothes won’t be practical to nurse in. We design functional and stylish pieces that can be part of your everyday wardrobe. 

Try adding a couple of the pieces we love! Our Nursing + Pumping Seamless Tank works seamlessly (pun intended) under any outfit. With two levels of snap down straps you can discreetly feed or pump under any favorite top or wrap. Styles like our During + After Snap collection include an inner layer so that when nursing babe, you are fully covered. 

‘One thing I saw over and over again was new moms not understanding the need for clothing you could nurse in. They would invest in maternity clothes, have the baby, and then realize they needed to buy a whole new wardrobe to get through the next year of nursing. I wanted to simplify that process and create clothing that would grow with your growing body, but also offer nursing access to be worn after baby arrived.’

-Anna Capretto, Owner & Creative Director

Should I buy different pieces for each trimester?

Every piece we design can be worn in every trimester (we’re talkin’ first through fourth)… Depending on how many kids you’ve had, when you ‘pop’ will be different. Those early days of growing out of your clothes, but when you're still not ready to tell the world, we recommend starting with some flowier tops that won’t have your bump mistaken as “pandemic pudge.” Check out our favorite dresses of the season, the Augusta with under bust shirring to hide any sneaky bumps and the Naomi with a flattering under bust wrap detail. We're also loving the Francesca Jumpsuit and Marjorie Top for feminine details and a flattering silhouette from the get go.   

Once you’re in full swing, anything goes. This is your time to play with silhouettes you’ve never worn before. Form fitting styles like the Liv and Leni tops or the Hugo Maxi Dress are perfect for showing off your bump. 

Once Baby has arrived, don’t forget the average mama is nursing for much longer than she’s pregnant! You’ve got enough hurdles to cross, so we’ve designed discreet nursing access into some of our most stylish pieces. Check out the Jojo Hoodie in our luxe Cloud Knit fabric. The flattering Amelie top has a henley-style snap front with a hidden nursing layer underneath. 

How long will I be wearing my maternity clothing after pregnancy?

As much as we would love to tell you that your body is like rubber band and snaps right back to the same shape once you deliver, reality is life is just not that fair (for most people). Another great reason why we've designed our maternity top and bottoms to be worn before, during + after!

What is my pregnancy size?

Our clothes are designed to fit you based on your pre-pregnancy size. When in doubt, refer to our handy size chart. Always consult our fit notes for each style, but generally you can order the same size you've always worn.

Should I buy under or over belly pants?

This is a point of personal preference. Some women don’t like fabric over their stomach, while others prefer the support. Our Chelsea denim, Jenna joggers and Ava pants have elastic inserts that allow you to grow out and over your pants. The Soho denim has a supportive panel to allow you to grow while feeling supported.

How do I care for my NOM?

Wash with care. Please refer to the tag or exact product page for washing instructions.

If you would like further guidance, styling tips, or have any questions on sizing, care or even tips and advice to share, give us a shout at